In the UK, every person uses more than 110 toilet rolls every year. In fact, according to the European Tissue Consortium, Britain is officially the largest consumer of toilet tissue in the world!  But never fear - this 2-ply toilet tissue is made from 100% recycled post consumer waste paper to produce a strong soft tissue. The tissue is manufactured in the UK by the Essentials Co-operative and uses between 40% to 60% less energy than using virgin paper from new trees. The rolls contain no dyes or chemical residues and are free from dioxins, this product is not tested on animals. The Packaging is made from GM free potato starch and is 100% compostable. Best Buy toilet roll in Ethical Consumer magazine survey. These are sold in packs of 4, averaging 180 sheets per roll, with the larger outers containing 10 packs/40 rolls.