A Visible Distance is a design guidebook that provides tactical strategies and creative support to tackle the complexities of balancing intuition and taste, technical and personal capability, strategic business decisions in design work and the demands of modern brand building.

The book is part personal memoir and part professional manual by Matt Owens, devised to tackle common challenges when building a practice in graphic design or branding. These lessons and learnings span the recent decades, from his roots in DIY, punk and skateboarding in the later 80s, to the advent of the commercialisation of the internet in the late 1990s, building and growing a creative agency, to the present disruption of artificial intelligence, automation and distributed hybrid teams.

Set Margins', 236pp, 15cm x 23cm, illustrated hardcover, 2024