Memesthetics: The Eternal September of Art claims to be the first book to track the relationship between visual arts and digital culture since the early 2000s. Tracing the history of the internet meme, the path that has taken popular culture 'from Duchamp to TikTok', author Valentina Tanni defines the contours of one of the most interesting, and at times disturbing, landscapes of our present.

Art in the twenty-first century has become a strange affair, even stranger than it was in the twentieth. The internet, new technologies, and social media have raided our visual universe with GIFs, photoshopping, and all manner of appropriation. Trolls, YouTubers, and Instagrammers are bequeathing us a set of practices and aesthetics that recall the precepts of the historical avant-gardes, playfully distorted in the weirdest, wildest, most uninhibited ways. So, how has the art we still find in museums and galleries responded to such a reckoning? And more importantly: what if the art history textbooks of the future listed not the works of a few nineteenth-century artist-geniuses, but the memes of all those anonymous users hiding behind improbable pseudonyms? 

Valentina Tanni is an art historian, curator, and lecturer. Her research is centered on the relationship between art and technology, with particular attention to internet culture. She teaches Digital Art at the Polytechnic University of Milan; New Media Aesthetics at NABA – New Academy of Fine Arts in Rome; Meme Culture & Aesthetics and Digital Media Culture at John Cabot University in Rome. She is also the author of Exit Reality (NERO, 2023).

NERO, 268pp, 11 cmx 17cm, illustrated paperback, English text, 2024