Second-hand, thrifted, pre-loved, upcycled – whatever term you prefer, Reloved is the first magazine dedicated to pre-owned objects and those who celebrate them: the people and businesses driving the circular economy. 

It's published biannually in Switzerland to encourage the appreciation, repair and reuse of beautiful objects designed to last: fashion, furniture, watches, vehicles and much more. The magazine delves into the stories behind these cult objects, highlighting the human adventures that have made them truly exceptional.

What these objects from the past have in common is that they remain relevant and useful today, and have even increased in value over time. Reloved features insights from historians and experts who shed light on the evolution of the second-hand market, as well as interviews with passionate enthusiasts who have discovered joy in it. As pre-owned items are often a beneficial and eco-friendly alternative to new products, the magazine offers practical guidance on purchasing these items and maximising their value. It is designed for readers from all socio-professional backgrounds who share a desire for quality.